Module Description – LinksDossiers
DESCRIPTION
A LinksDossier is a detailed policy briefing that provides a comprehensive overview of a topic providing a summary, issues, positions, timeline and external links. They are particularly well-read by those in the EU institutions that are not specialised in a specific field. They form an important part of our annual partnerships as they enable clients to discuss a specific policy topic directly with EurActiv’s editorial team, before we write about it independently.
- LinksDossiers are ‘living documents’ that are regularly updated during the year as new policy developments arise.
- They provide efficient, balanced and well-rounded information, containing a wide range of stakeholder positions.
- Other news pieces, videos, or graphs can be included in the coverage, if necessary and relevant.
- Each LinksDossier is promoted with a two-week banner campaign and social media to drive additional readership.
- As an additional service, we could also print the LinksDossier and send it to relevant stakeholders at your request (e.g. as reading material for an event). We require an additional charge for your organisation, based on printing and postage volumes. We would charge your organization at cost, bearing no margin for EurActiv.
- After two weeks of publication, EurActiv provides you with a brief analytics report containing readership numbers (e.g. page views, social media shares…) of the LinksDossiers.
BENEFITS FOR YOUR ORGANISATION
By supporting one of EurActiv’s events, your organisation benefits from:
- The opportunity to provide input on the topic, potential articles, angles to tackle, relevant interviewees or stakeholders to quote, and additional background information (all to be agreed with the journalist in charge, respecting their editorial independence).
- Brand visibility on the LinksDossier page.
- Advertising spaces on the LinksDossier page, for your own banners (which we can also help design, free of charge).
CLIENT INPUT AND EDITORIAL INDEPENDENCE
When a date and topic of a is confirmed, we organise a kick-off meeting to discuss, more in detail, the angles of the stories making up the LinksDossier. We naturally welcome your feedback on this outline in order to make sure that the LinksDossier best helps putting forward your policy priorities. However, in order to respect the editorial independence of our journalists and the credibility of our coverage, we will consider only fact-based remarks and suggestions.
In general terms, please do keep in mind that:
- Our coverage will be as inclusive as possible, ideally containing quotes or positions from all stakeholders involved in the debate.
- We do not send the LinksDossier to your organisation for approval prior to publication.
- Should an interview with a representative of your organization be carried out, we ask you to make sure that the interviewee has been briefed – if necessary – by your team in charge of media relations, so as to avoid potential crossing of ‘red lines’ within your communication or media strategy.
- To read more about our editorial mission and guiding principles, see our Editorial Mission page on EurActiv.com.